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Teams

Meteora Brands
Project Management, Synthesis, Strategy, Creative Direction and Graphic Design

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Rossi Strategic Design
Immersion, Trends, Behavior, Synthesis, Market Studies and References

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Fabio Haag Type
Logotype Refinement

Deliverables

Trend Research
Market Research
Brand Positioning
Brand Promise
Band Attributes
Naming
Visual Identity
Visual System
Brand Book
Implementation 

Credits

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Filance uses AI to turn metrics into actionable insights, helping future of working workers expand their potential.

Due to the company's expansion to South America and legal restrictions, the company needed to rebrand in markets where the term "Bank", like in the former name Bankuish, could not be used. 

We created a name with good phonetics and spelling in English, Spanish, and Portuguese, combined with a simple but striking visual.
​Industry: Technology

Project: Branding, Naming, Visual Identity

Location: New York, USA

Year: 2024

Filance

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